Dossier

Case Studies

PROJECT - Sprint and the Hispanic Business Community
GOAL - Better positioning of Sprint in the Hispanic Business Community
SOLUTION - Developed working relationships without advertising dollars

• Sponsored U.S. Hispanic Chamber of Commerce Conferences
• Sponsored several other Latino business and community conferences
• Increased vendor contracts to Hispanic-owned businesses
• Hosted opportunities at major events across the country

RESULTS - Sprint named Corporation of the Year by U.S. Hispanic Chamber

PROJECT - Chicago Alderman Patrick Levar Re-election
GOAL - Win re-election against three opponents, including former aide
SOLUTION - Developed media strategy and coordinated messages

• Highlighted accomplishments to the media, business, labor and voters
• Generated newspaper, radio and TV coverage in English and Polish
• Reviewed all messages and venues for consistency, clarity and impact
• Branded alderman as "From the Neighborhood, For the Neighborhood"

RESULTS - Won re-election with 56 percent, nearly double his closest challenger

PROJECT - Whole Foods Market Beverage Sales
GOAL - Change city precinct from "dry" to "wet," allowing beer/ wine sales
SOLUTION - Developed campaign to get issue on ballot and passed

• Developed community organization to collect signatures for ballot position
• Brought company into neighborhood events/ sponsorships
• Brought company into local chamber and secured board seat
• Ran full election campaign with volunteers, handouts, mailers and media

RESULTS - Chicago precinct voted to allow liquor sales by 64 percent

Testimonials

When I was president of Ameritech International I could always count on Manuel Galvan and Vantage Point Marketing not only doing highly professional work, but successful as well. Often it was under difficult circumstances. We had to fly into Budapest one time for a series of meetings and a press conference. Our only briefing was on the flight over. Galvan hit the ground running, making a difficult schedule - flawless. In China, as in Europe, he was able to always bring together the necessary press we needed for our coverage and worked with them to give us the best stories possible. When I was president of Sprint International he showed the same qualities for relationship building with the U.S. Latino media and a thorough understanding of the national Hispanic scene.

- Andrés B. Bande, former chairman and CEO of FLAG Telecom

I first met Manuel Galvan in the 1980s when he was on the Chicago Tribune editorial board in charge of election endorsements. He had previously been the newspaper’s City Hall reporter covering Chicago politics during turbulent times. He was highly regarded as having a keen knowledge of government and politics. Galvan understood the elected officials’ backgrounds, abilities, personalities and potential. We started working together nearly 10 years ago. Since that time he has helped where needed on campaigns, excelling on media and political strategies. We have been a very successful team - posting major victories.

- Joseph Berrios, Chairman Emeritus of the Cook County Democratic Party

Manuel Galvan / Vantage Point Marketing is highly instrumental in providing government and community networking assistance to the Midwest Region of Whole Foods Market. The expertise and professionalism consistently demonstrated by Manuel mirrors Whole Food Market’s core values. He is our conduit through the maze of local government compliance. Vantage Point Marketing’s attention to event planning detail and diligent, comprehensive research provides Whole Foods Market the ultimate platform to bring our stores into new markets. The success of our newest store on Kingsbury Avenue in Chicago is the latest example of a smooth running relationship between both companies. As an additional enhancement, Manuel’s skills set ensures that our established stores are kept aware of community issues and responsibilities.

- David Schwartz, Midwest Regional President, Whole Foods Market